CLIENT
Mắt Sài Gòn
WHAT I DID
Ideation
Art Direction
Production Supervision
BACKGROUND
Vision correction is surrounding by rumors. Do it or not do it is not the only concerns, but the biggest concern is where you should entrust your vision to.
For Mắt Sài Gòn, credibility isn't something to talk about, it's something people can see for themselves.
CREATIVE SOLUTION
Built around the Vietnamese saying “Trăm nghe không bằng một thấy” (Seeing is better than hearing), the campaign shifts the focus from word-of-mouth to visible proof. Because somethings are simply more convincing when you see them for yourself.
MSG's strongest RTBS are reflected directly through the POV of a healthy eye. The key visual series recreate the feeling of seeing clearly again with wider angles, brighter vision, sharper details, and a whole lots of opportunities opened after vision correction.
