AGENCY
Purpose.Ant
WHAT I DID
Ideation
Art Direction
BACKGROUND
Every Tết, banks compete with bigger prizes, flashier rewards, and increasingly complicated promotional mechanics. ACB took a simpler approach. With every eligible transaction, customers received a lucky draw opportunity with a guaranteed win rate of 100%.
The challenge was to turn that promise into something memorable, so making “everyone wins” feel just as exciting as hitting the jackpot.
CREATIVE SOLUTION
We flipped the usual narrative. Instead of customers chasing gifts, gifts started chasing customers, because
Quà Tới Cản Không Kịp
Across a playful campaign executions, rewards were brought to life as persistent objects that wouldn't stop to catch up with people, appearing unexpectedly, following them around, and finding their way into every interaction.
When every transaction comes with a reward, there’s really no running away from it.
