AGENCY
VML
WHAT I DID
Ideation
Art Direction
Production Supervision
BACKGROUND
Tết is a season of fresh starts: new clothes, new goals, new looks. And for many people, a new year resolution starts with looking their best.
As one of La Roche-Posay’s hero acne-care products, Effaclar Duo+ wanted to become part of that transformation. It positioned acne free skin not just as a skincare goal, but as a confidence boost for the year ahead.
CREATIVE SOLUTION
There’s a belief that a smooth beginning makes a smooth ending.
Effaclar Duo clears acne gently but effectively, giving Gen Z smooth skin
that attract smooth energy for the year ahead.
Inspired by the Vietnamese tradition of “xin vía” for good luck, we turned acne-free skin into the kind of fortune worth receiving at the start of a new year.
At the heart of the campaign was a limited-edition Tết gift box featuring the Effaclar Duo+ duo, accompanied by lucky money envelopes and a fortune stick filled with playful predictions for a clearer, brighter year ahead.
INSIDE THE BOX
"Xinh" Quẻ Đầu Năm
12 quẻ with customized, witty, and positive message —not only for smooth skin, but also for love, career, and life.🫶
INSIDE THE BOX
Lucky Money Envelope
Lucky money is a timeless Tết ritual.
LRP upgrades with interactive design turns it into a Gen Z experience playful and worth sharing to “nhả vía da xinh" for their friends with special voucher under every envelop.
INSIDE THE BOX
Bùa Da Láng
Dáng Slay
