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CLIENT
Mắt Sài Gòn
WHAT I DID
Ideation
Art Direction
Production Supervision
BACKGROUND
P/S wants to introduce a trio of whitening “experts,” each designed around trusted whitening ingredients, giving consumers a version that fits both their preference and routine.
CREATIVE SOLUTION
A series of visuals introduced P/S whitening family, each representing a gentle and natural approach to effective oral care.
Together, the series positioned P/S not as a single product, but as a complete family-friendly whitening solution.
VIDEO
Mắt Sài Gòn
A short video made entirely from AI and existing footages of MSG, proving that the greatest camera is actually your eyes while introducing MSG's latest vision correction technology.
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