To launch Reno12, we imagined what would happen if its the silver fluid escaped the product itself and began spreading across Vietnam’s most iconic landmarks.

​

Through a series of visuals, familiar architecture and landscapes were coated in flowing liquid silver, transforming the phone’s signature design into an environmental experience.

Each visual extended Reno12’s design identity beyond the device, and at the same time showcase it's other features such as its slimness and its smooth mirror screen.