AGENCY

U-Studio

WHAT I DID

Ideation
Art Direction
Production Supervision
 

BACKGROUND

P/S wants to introduce a trio of whitening “experts,” each designed around trusted whitening ingredients, giving consumers a version that fits both their preference and routine.

CREATIVE SOLUTION

A series of visuals introduced P/S whitening family, each representing a gentle and natural approach to effective oral care.

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Together, the series positioned P/S not as a single product, but as a complete family-friendly whitening solution.