AGENCY

VML Vietnam

Not all lights are harmless. Most home lighting contains blue light, which causes dry eyes, eyes tiredness or loss of focus.

Panasonic LED set out to raise awareness around this invisible "antagonist", while introducing a lighting solution designed to prevent blue light.

This series of 3 short animations turns blue light into something harder to ignore, an "evil" character that keeps disturbing people's lives.

Fast cuts, intrusive motion, and overwhelming visual illusions were used to make audiences experience the irritation caused by blue light itself.

Less like watching an ad, more like being attacked by the film.