AGENCY
VMLY&R
WHAT I DID
Ideation
Art Direction
Production Supervision
BACKGROUND
Tinder, despite being the most popular dating app in the world, appears to Vietnamese youngsters as a hub to find Friends-with-benefits. So in 2022, Tinder wants to appear friendly to the Vietnamese Gen Z with innovative features that bring true and meaningful connections.
CREATIVE SOLUTION
We need a common space where Tinder can blend into the youngster's life naturally and beautifully. Fortunately, when it comes to love advice, matchmaking, and love fortune, Gen Z often looks for ‘the sign from the universe’.
We then hijack the Gen Z beliefs and trends with Tinder signs to send out the message that ‘Why wait for the sign from the universe when you can ignite your love fate with Tinder?’
ASSETS
The Video
We curate different scenarios to promote new Tinder features and diverse love stories.
ASSETS
The Key Visual
3 contextual Key Visuals to portrait different types of couple and how Tinder’s new feature can help them to match with their potential partners - from hobby matching, geographic matching, to gender matching.
